Following a 15 year career as an in-house marketer for tech brands including Adobe, McAfee, Oracle and Tektronix, I decided to branch out and create Seeking Perfection Marketing in 2019.

Although I loved the cut and thrust of the corporate world, the lack of hands-on marketing left me feeling like I had more to offer and more to explore. So I ditched the PowerPoints and picked up my tools, and started managing digital marketing for a handful of clients.

This quickly grew into a stable client base, and an established process for helping clients optimise performance and maximise their digital marketing investment.

After seven years of profitable growth based around a pure digital advertising specialism, I softly relaunched in 2026 with an expanded set of services. These provide a greater focus on marketing measurement and performance optimisation, as well as helping senior marketers become better marketing leaders.

In 2025 I became a Fellow of the Chartered Institute of Marketing, recognising my years of senior strategic experience. As anyone who knows me will tell you, I remain obsessed with detail and true to the Seeking Perfection name.